Selling on Ebay

Selling on Ebay can be a lucrative venture. On the other hand, it can be a dismal failure. Here are some suggestions as to ways to increase your Ebay earnings.

Research, research and research some more. Know what the buyer is looking for. Learn what sells and what doesn't. You will see more profit when selling a €100.00 item to five customers, than listing the same item at €200.00 and selling none.

Compare prices with other sellers. Find out what similar products are selling for. Do some comparison shopping. Consider what you would be willing to pay if you were the consumer buying this particular product.

Offer discounts. Think of frequent flyer points. Perhaps you could entice someone back to your site if you offer some incentives. For example, if you are selling collector comic books you could offer 'x' amount of cents off the 10th book they purchase.

Be creative. Buyers have a lot to choose from. Make your site one that stands out. Give it a unique name and offer unique products.

Constantly add new inventory. It is no fun and soon becomes boring when a potential buyer checks out your Ebay items to find the same old thing each time they log on to your site. This consumer will soon lose interest and search elsewhere. However, adding a few innovative items can go a long way in bringing buyers back.

Give excellent customer service. Always be polite when responding to any questions a buyer may pose.

Be sure to include shipping and handling charges on the listing page. It is better that a buyer be warned up front what it will cost to receive the item, than to be shocked and refuse to finish the sale because of shipping and handling costs. They may pay this time, but it is highly unlikely they will return.

Make your listings exciting. Use captivating adjectives when describing your product. Be descriptive. It is better to have a longer listing that gives a lot of detail than a short one that offers very little.

Include clear, legible, flattering, high quality photos of the product.

Be accurate in your description. If you are selling a necklace, tell what material it is made of plus the measurement of the piece.

Wrap parcels carefully, particularly fragile items. Nothing is worse than a buyer receiving their product, after much anticipation, and finding it broken.

Know your product. Give clear, concise information in your description. Be prepared to answer any questions a buyer may have. Be honest. If you don't know the answer to the question, 'fess up and tell them. Never make up an answer. If you are unsure whether an item is authentic, don't list it as authentic. Find out as much about your sales items as possible. Emphasize the positive attributes.

Once your site is up and running, sit back and enjoy. Take a deep breath, exhale, and relax. When you make that first sale, you will be happy in the knowledge that you are on your way to success. Remember, Rome wasn't built in a day and neither will your Ebay business. Be patient but be proactive. Selling on Ebay can be a very positive and rewarding endeavor.

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